How Karen and the Pacific Sotheby's Brand Markets Your Home
The Sotheby's International Realty network is located within 75 countries and territories worldwide!
National and International Magazines
Our property advertising opportunities leverage many of the world’s most well-known media publications to enhance local marketing initiatives and drive awareness in the global markets we serve.
UT Coastal
This San Diego union tribune insert reaches San Diego’s most affluent coastal residents. Delivered to over 43,000 homes along the coast each month, with additional distribution in racks at local stores and real estate offices. Electronic edition stays live for 30 days on UTSanDiego.com.
Areas of Distribution: Cardiff, Carlsbad, Carmel Valley, Coronado, Del Mar, Downtown, Encinitas, La Jolla, Ocean Beach, Pacific Beach, Point Loma, Rancho Santa Fe, Solana Beach
UT Real Estate
SAN DIEGO’S WEEKEND REAL ESTATE GUIDE. With circulation of 302,000, The San Diego Union Tribune has the largest readership of any publication in San Diego County, and nearly 60% of its audience owns a home. Our full-page ad is prominently placed on page 3 in the weekly real estate guide.
San Diego Home/Garden Lifestyles
The region’s prime source for all things related to interior design, fine furnishings and exquisite gardens. For more than 30 years, SDHG has offered award-winning editorial features on fine architecture, interior design and gracious living in and around San Diego. Every month, its editorial and advertising reaches over 180,000 of the most affluent and discerning readers in the region.
San Diego Business Journal
The San Diego Business Journal provides business news to CEOs, executives, senior managers and other decision-makers who make up the most influential audience in San Diego. With over 45,000 readers per week in print and 42,000 daily eNews subscribers, the San Diego Business Journal reaches a targeted audience comprised of San Diego’s most dynamic industries, from real estate and finance to law and science. 86% of SDBJ readers own a home with an average home value of $913,000 with 84% of readers earning more than $250,000.annually
Premier Magazine
With 20,000 print distribution monthly, Premier keeps readers updated on what is happening in the market, reports the latest news in the mortgage industry, and offers the latest trends in home design and décor. It is distributed to luxury hotels, private golf and country clubs, executive airports, high-end retailers, salons, boutiques, yacht clubs, car dealers, interior designers and furniture stores around San Diego County, as well as top-producing real estate offices.
Dream Homes
Dream Homes is the pre-eminent source for distinctive properties in San Diego. Dream Homes' 14,000+ targeted monthly print distribution reaches the million-dollar home buyer market in upscale neighborhoods, newsstands, hotels, retail stores, salons, shopping centers, car washes, real estate offices and car dealerships. Copies are direct mailed to the wealthiest homeowners in Rancho Santa Fe and delivered door to door to the most expensive homes in La Jolla and Coronado. Every San Diego issue also is distributed in Beverly Hills.
Architectural Division
Of all the arts, architecture is one of the most sophisticated. It visually defines the character of our neighborhoods. In acknowledging the uniqueness and importance of architect-designed houses, Pacific Sotheby’s International Realty has created an entire division to address the needs of those homeowners.
Our Architectural Division enables us to raise the bar on the marketing of architectural houses and utilize the connections we have cultivated in the architecture community. We have developed targeted strategies to give our clients a significant advantage, and have a select group of associates who have earned the designation of Architectural Specialist.
“Our focus is to provide our clients with a significant advantage in the representation of their unique architectural homes. Pacific Sotheby’s International Realty honors Architecture as Art and our Architectural Division is its platform for the future.”
– Jan Eric Horn, Executive Director, Architectural Division
Equestrian Division
Whether your riding preference is dressage, stadium jumping or western in style, Pacific Sotheby’s International Realty’s Equestrian Division is unmatched in connecting discerning buyers and sellers with exceptional equestrian properties. Our Equestrian Division provides our clients with the professional and experienced direction and specialized marketing strategies needed in the representation of equestrian properties, horse properties, commercial ranches and farms, and luxury estates.
“By combining qualified experts who understand the intricacies of equestrian, farm and ranch properties, with access to uniquely qualified buyers and the unprecedented global representation of the Sotheby’s International Realty brand, we are able to provide our clients and our agents with unrivaled marketing advantages to meet the growing needs of one of the world’s finest equestrian communities.”
– Roblee Valentine, Executive Director, Equestrian Division
Global Exposure
Across print & digital, The Wall Street Journal delivers to the global business elite. Our partnership with The Wall Street Journal allows the Sotheby’s International Realty brand to reach the global business elite and position the properties represented by our network in unique and exclusive positions. The Wall Street Journal spans 12 editions in nine languages, engaging a global readership of 3.6 million across newspapers, websites, magazines, social media and video.
Page views per month: 262,000,000
Unique Monthly Visits: 27,865,000
Average Number of Pages Per Visitor: 9.3
Median Household Income: $160,518
Male skew: 69%
Female skew: 31%
Median Age: 51.6
Having won more Pulitzer Prizes than any other paper, the Times has consistently set the bar that leading news brands aspire to. With nytimes.com now serving 700 million pages per month, they have successfully applied the same expectations and meticulous standards to the digital world that they continue to do in print. Our brand will blend exclusivity, dominance and new trail-blazing technology with a strategic focus on mobile to reach The New York Times’ global audience.
Page views per month: 482,000,000
Unique Monthly Visits: 61,852,000
Average Number of Pages Per Visitor: 8
Median Household Income: $74,083
Male skew: 47.6%
Female skew: 52.4%
Median Age: 49.5
The Financial Times created a custom content series exclusively for Sotheby’s International Realty themed, “Distinctive Living.” This integrated partnership increases awareness by exciting our ultra high net worth audience with original reporting focused around Sotheby’s International Realty’s key markets and engaging them in a high impact new format.
Page views per month: 82,442,161
Unique Monthly Visits: 13,437,574
Average Number of Pages Per Visitor: 2.84
Median Household Income: $251,706
Male skew: 81%
Female skew: 19%
Median Age: 50
For nearly a century, the Forbes brand has been synonymous with success, developing a unique relationship with the world’s most affluent, influential and discerning individuals. This community comes to Forbes not only for the most trusted insights on business and investing, but for their authentic voice in the luxury consumer space.
Forbes expands the Sotheby’s International Realty® brand’s ability to reach a young and internationally minded business community
Today’s business leaders turn to Bloomberg for unparalleled global business news mixed with cultural pursuits to enrich their professional and personal lives. Bloomberg’s readership connects our brand with high-net-worth individuals with 40% of their audience coming from outside the United States. Bloomberg Media covers the business world like no other, with more than 2,400 multimedia professionals in 72 countries – the largest reporting network in the world – providing unrivaled business news coverage and deep engagement.
Page views per month: 523,000,000
Unique Monthly Visits: 83,100,000
Average Number of Pages Per Visitor: 13.3
Median Household Income: $271,528
Male skew: 70%
Female skew: 30%
Median Age: 43
PropGOLuxury.com was created to fulfill the high demand of our affluent Chinese consumer base requesting exclusive properties from around the world. China represents the world’s largest and fastest growing population, with more new millionaires being created than at any time in history. PropGOLuxury.com is the largest and fastest growing property portal in the China and Asia Pacific region.
Page Views Per Month: 2,820,000
Unique Monthly Visits: 746,902
Average number of pages per visitor: 10.8
Median household income: $235,000
Male skew: 55%
Female skew: 45%
Median age: 45
Architectural Digest provides exclusive access to the world’s most beautiful homes and the fascinating people who live in them, bringing its audience a wealth of information on architecture and interior design, art and antiques, travel destinations, and extraordinary products.
Page views per month: 20,223,254
Unique Monthly Visits: 1,482,067
Average Number of Pages Per Visitor: 13.7
Median Household Income: $102,500
Male skew: 49%
Female skew: 51%
Median Age: 50
As a leading voice in modern design, architecture and interiors for the past 15 years, Dwell.com reaches an affluent, sophisticated and design-savvy audience. As Dwell.com’s exclusive real estate partner, the Sotheby’s International Realty brand leverages Dwell.com’s dedicated audience of architects, registered designers and home design enthusiasts to uniquely showcase the modern properties represented by our network.
Page views per month: 11,000,000
Unique Monthly Visits: 2,000,000
Average Number of Pages Per Visitor: 3.8
Median Household Income: $82,250
Male skew: 54%
Female skew: 46%
Median Age: 37.5
Mansion Global is a luxury real estate destination connecting wealthy, international buyers with exceptional properties. Mansion Global provides insightful market data, in-depth analysis, and relevant news that empowers the affluent buyer to make intelligent purchase decisions.
Page View Per Month: 2,735,751
Unique Monthly Visits: 607,746
Average Number of Pages Per Visitor: 3.6
JamesEdition is the premier global marketplace for exclusive real estate, cars, yachts, private aircraft, watches, jewelry and more. Showcasing more than 85,000 exceptional listings, JamesEdition provides a unique platform for active luxury buyers to search and browse luxury opportunities worldwide.
Page Views Per Month: 8,393,486
Unique Monthly Visits: 629,241
Average Number of Pages Per Visitor: 13.34
Male skew: 84%
Female skew: 16%
LuxuryEstate.com is the world’s leading luxury property portal, with more than 250,000 luxury properties in 113 countries. The website and mobile apps generate 500,000 users and 5 million page views each month, making LuxuryEstate the number one portal in the Luxury Real Estate international market. LuxuryEstate has a strong international audience with users coming from 217 countries around the world.
Page Views Per Month: 5,000,000
Unique Monthly Visits: 555,000
Average Number of Pages Per Visitor: 8.98
Male skew: 56%
Female Skew: 44%
Average Age: 40.86
Caimeiju (www.caimeiju.com) is an international real estate marketing platform that reaches affluent Chinese consumers searching for luxury property. Consumers searching for San Diego property on the site will only see Pacific Sotheby’s Realty listings ($1 million+) because of our exclusive agreement with the site. All listings are translated into Simplified Chinese by trained linguists familiar with the real estate industry, and since the site is hosted in China, it is behind the country’s firewall, making it fully accessible to Chinese consumers. PropGOLuxury.com was created to fulfill the high demand of our affluent Chinese consumer base requesting exclusive properties from around the world. China represents the world’s largest and fastest growing population, with more new millionaires being created than at any time in history. PropGOLuxury.com is the largest and fastest growing property portal in the China and Asia Pacific region.
Demand for luxury properties from Chinese consumers continues to grow. One out of every 10 visitors on sothebysrealty.com is located in China. In an effort to expand the brand’s reach in China, we launched a syndication partnership with Juwai.com, one of China’s premier real estate portals, with over 2 million monthly visitors.
Luxuryproperty.zaobao.com is the flagship Chinese website of Singapore Press Holdings (SPH). With international news, lifestyle and entertainment content. It reaches an audience of over 10 million monthly Chinese language visitors. Z-Property is Zaobao’s real estate channel, with a focus on lifestyle, décor and high-end homes. Properties must be $1,000,000 usd or greater.
Nikkei is the most influential news publication in Japan and one of the major media powerhouses in the world. This alliance enables the brand to generate Japanese buyer interest through Nikkei’s digital platform which reaches over 29 million monthly readers. The Sotheby’s International Realty brand is the first real estate brand to present property listings outside of Japan to readers of Nikkei, giving Japanese consumers access to residential real estate offerings in nearly 70 countries and territories.
